To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are — another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales
This book is low on quality content and information, and every chapter tries to sell you a more expensive subscription. One of the links that directs you to free resources is broken. The other that promises ‘free’ asks for your credit card information… and it is not really free because it registers you to a subscription 5x the price of the book. There are definitely better social media marketing books out there. This whole book is a cheap sales trick.
While one of the reasons behind these books is to increase the business of the multiple authors, Kim Walsh-Phillips is an expert in her field and has a ton of insight about Facebook. I’m sure she has some expertise on other channels, but Facebook is her focus. As it probably should be, FB has proven to have higher ROI for most business owners using social media. Trust Kim and her advice!
- Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” by Dan Kennedy and Kim Walsh-Phillips.
My favorite part of the book, which I think captures the spirit of this excellent book, is where Kim Walsh-Phillips confesses that she is not the best person to watch football with. It’s not because she talks through the game (she doesn’t) or because she doesn’t bring snacks to the party (she does). It’s because she can’t stop yelling at the TV during the commercial breaks about the ridiculous amount of money wasted on advertising with no calls to action or any level of measurement.
While the title of this book has the words “social media” in it, it is not about unicorns and rainbows, nor does it contain expressions like “engage in the conversation” or “love your followers.”
This book is about growing your business with social media. Specifically, generating lots of qualified leads that turn into customers and promoters of your company. It walks you through how to generate leads on social media by creating valuable, irresistible content that focuses on the needs of your ideal prospects instead of your product or service.
It also shows you how to create an army of raving fans who will enthusiastically promote you to their social networks. And it covers the role of paid media and how to leverage social media advertising to drive sales, including which networks to advertise on and which ones to avoid.
As the title of the book implies, this book is no BS – just results!
And to listen to an interview with Kim Walsh-Phillips about the “No B.S. Guide to Direct Response Social Media Marketing,” visit MarketingBookPodcast.com
- Social Media: the newest wave of internet marketing genius. If you need a new way to market your business, or perhaps you’ve been hearing a lot about these sites for businesses and you’d like an idea of how to go about it, then this article is for you. It will walk you through ways to use these sites to advertise your business, company or product.Regardless of if you’re writing a tweet, coming up with a title for a blog post, or coming up with a post to add on Facebook, you should create interesting titles that your readers will want to see. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords there so that your material is found more easily.Maintain a current and relevant blog. Make sure any promotion or sale you are having is posted to your blog. Important news such as a change in hours, a new location or a special closing should be posted. You should also put this into your blog.Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. It’s very easy to accidentally miss a comment or message, so be sure that each time that you sign in, you look for comments.Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren’t forgotten about by your followers.Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.There are a ton of different ways you can use these sites to move your company forward. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow.