The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015
In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.
Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.The newest edition of The Zen of Social Media Marketing gives you:
– A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
– A proven process to attract followers and fans and convert them into customers and clients
– The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
– Innovative tips for mobile design
– Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
– All-new information on why, when, and how to use online advertising
– Why self-expression is the true driver of social media use and how to leverage it for your business
– Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
- As a small business owner, social media is a huge concern for my business. And I’m sure most of you out there are in a similar position as I am, or involved in online marketing. These concerns led me to purchase a copy of this highly rated book, largely to my disappointment.
Where Shama shines is by being distinctly likable. Her writing is approachable and she is genuinely interested in helping the reader. However despite her best intentions, the book falls short of telling you how the “zen” is achieved in a thorough and comprehensive way.
Even for a novice social media user like me, I found the book to be a complete basic primer on social media. It understandably covered the bases of the social media channels (facebook, twitter, etc.) but did not extend very much further from very simplistic uses of these channels. If you are serious about your business and taking social media marketing to the next level, this book is probably not going to help you. Quotes by several “guest experts” were vague anectdotes which seemed to be a filler for the book, a common trend amongst serial self help writers these days.
I found little advice that reached further than simple common sense. And I didn’t realise how basic Shama’s book was till I read “Likeable Social Media” by Dave Kerpen, which was written with great detail and depth.
Amazon’s book rating’s rarely disappoint, but I am sad to say this was not the case with this book. As a restauranteur with a new facebook and twitter account, I found little value in reading this book. If you really care about your business and your marketing skills, I suggest you try Dave’s book instead.
- For someone who has already mastered the very entry levels basics of social media and is looking for some practical guidance on how to take the next step in adding a social media stratgey dimension to their marketing mix this book is a great buy.
Although those who have a more advanced knowledge of the topic may find the Shama Kabani’s inclusion of some very basic information an irritation, I’d have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth `how to’ guidance for the more advanced reader.
Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The `Zen’ referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing – this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully `practiced what she preaches’ in her own business.
The book is described in the blurb as `an easier way to build credibility, generate buzz, and increase revenue’. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz – on revenue generation I’ll have to let you know later.
This is definitely worth a look – especially if you buy it on Kindle at a very reasonable cost of $8.98.